Lakmé 9to5 Primer + Matte is the first lip color with built-in primer for a long lasting, matte finish. The Built-in primer makes the color stay comfortably for 12 long hours. It also has a smooth application ensures an intense color payoff. Lakmé 9to5 Primer + Matte gives a smooth and creamy finish which doesn’t make the lips crease. Moreover, you don’t require touch-ups for not 8 but 12 hours. The Key Primer Ingredient ensures that the lipstick gives a smooth finishs and feels extremely comfortable on your lips. Lakmé 9to5 Primer + Matte goes very well with Lakmé 9to5 Weightless Mousse Foundation as the base, followed by Lakmé 9to5 Flawless Compact. Then go ahead and apply, Starting from the centre of the upper lip, in your cupid’s bow, follow your lip line and fill color evenly all over the upper and lower lips.